Yifat Rating: Bolton leads, Kalman V in top ten

The year 2013 has recently ended, and tonight (Sunday) the Yifat Advertising Monitoring publishes the advertising data for the Haredi - religious sector over the year, while reviewing a number of categories. First and foremost it classifies the advertising agencies, including amounts compared to last year and in NIS millions.

This year too BOPO advertising agency headed by Avraham Brisk continues to lead with a large gap the list of advertising agencies with an investment of about 21.76 million NIS which is an increase of about 12%. Among advertisers through this office one can find the Strauss group, prominent with a variety of promotions and sweepstakes where one can win among other cars, and financial amounts up to 100,000 NIS.

Bolton Potential's premier campaign in 2013 was for Maccabi Health Fund under the slogan 'such coverage never was'. Other prominent advertisers with Bolton Potential are Materna, the Yesh retail network (Super-Sal), Israeli Postal Service and more.

In second place of invested advertising agencies is the advertising agency of Yigal Revach, with an investment of about 14.45 million, representing an increase of about 10% compared with 2012. Notable campaigns are the one carried out by the Ministry for Telecommunications with the campaign 'Sorry, I did not order the Internet', offering a kosher phone without internet. Other prominent advertisers who work with advertising Afikim are Sano, Clalit Health Services, Bank Poalei Agudath Israel and more.

At the third place on the list is the advertising agency Gal Oren BSD with an investment of NIS 13.48 million. Among those advertising at this agency one can find Tnuva, Meuhedet Health Services, Halperin Optics and Bank Hapoalim. In addition, the Jewish Home Party chose to consult this office both with the general election campaign that took place in late January and also in light of the national success, in local elections too.

At the fourth place is the 'Meimad' advertising agency with an advertising investment of about 11 million. In their work with the Central Bottling Company, it launched in the haredi sector a yellow cheese with Kosher lemehadrin tag and no preservatives – 'Noam' from Tarra. Other prominent advertisers who work with Meimad advertising are Unilever, Sano, Osem and more.
LPM remains in sixth place with an investment of about 4.03 million, representing an increase of about 14 % compared with 2012. The increase can be attributed to 2 elections held during 2013 - general and local, the campaign against road accidents in the religious sector and the campaign of 'only two drops' by the Ministry of Health as a result of the Polio epidemic scare.

"Imagination Advertisers" are in eighth place with an increase of 70 %, resulting from an increase in the advertising budget of Malchut Waxberger, Netiv Hachesed Supermarket and the various Samsung products.

This year the advertising agency 'Kalman V' entered the top ten with an investment of about 2.70 million, representing a jump of about 54 % compared with 2012. Kalman V is a newspaper advertising agency of Hamodia and his publisher, Fashions Royal, Haredi College in Jerusalem and others, and it entered the list at the expense of Chen advertisers.

Rating of advertisers

'בחדרי' גם ברשתות החברתיות - הצטרפו!