Bnei Brak municipality requires: Review Preview on billboards

Lately, Bnei Brak residents complained several times of posters harming their way of life – and are an "educational mine" to the younger generation. One of the most prominent occurred on the international campaign to prevent violence against women - a month ago

Advertising agency decided to make use of the phenomenon of corruption billboards bearing the images of women. Hung a sign at the intersection of Jabotinsky - Ben Gurion, and put on him a poster-layer, while the lower part is the message it wanted to convey, and a picture a woman. So if conscious be corrupted - the message is displayed.

Following this incident, and other cases where other residents were hurt, a meeting was held at the municipality discussing in depth and enforcement procedures and contracts with companies in that place billboards. Where it was decided unanimously that the city would do all outdoor advertisements around the city will be consistent with their characteristics of residents and will work to prevent inappropriate post signs.

Mayor Chanoch Zeibert called a meeting of those involved in these areas, including Avraham Rubinstein, Acting Mayor, Chaim Meir Langsam, a member of the Municipality and Head of the Department of signage and advertising, Yisrael Draenger, Rabinate Division Head Mayor, Attorney Yehuda Leibowitz, Hioah"m municipal attorney Shalom Simon, CEO of economic, Rabbi Moshe Shalom Radz'minsky, Chairman of the purity of the camp Eretz Yisroel and Rivkah Rubinstein, director of advertising and signage.

Meeting emphasized that the requirement municipality topic is also based on the legal aspect, for tenders and contracts signed with representatives of these companies were required to publish only signage that does not harm the feelings of the townspeople, and to avoid misunderstandings, it was proposed to be held early criticism of advertising.

Representatives of the signatories to the contracts with the city admitted that the demands of the municipality are the spirit of the things mentioned, but because of the great competition in the advertising market are getting an infection, the signs only towards "Zero Hour", and prevented from presenting material prior approval of the municipality.

In response, municipal representatives emphasized that with all the understanding claims representatives advertisers inability to submit the material for testing early, thus avoiding complaints, the municipality must stand on its own and act only by way of publication befitting the city from time immemorial.

City Hall made it clear that if you cannot meet the requirements of municipal, she will have to eliminate the outdoor advertising.

'בחדרי' גם ברשתות החברתיות - הצטרפו!