כ"ב חשון התשפ"ה
23.11.2024

Only slogans: Egged will not publish faces of politicians

The line taken by transport giant in advertising will affect the elections: will not show the faces of politicians on buses in election campaigns • Egged: the right of the company

Egged bus. Photo Illustration: Jacob Nahumi
Egged bus. Photo Illustration: Jacob Nahumi

Towards the election campaign battle, the various parties are getting ready with many huge posters with pictures of candidates of all types, but residents of Jerusalem will have a slightly different campaign.

As recalled, the Egged company, which most bus lines passing in the city belong to, decided three months ago to refrain from publishing ads with people's faces in order not to be forced to advertise women's photos, and be dragged into unnecessary friction with the Haredi population in the city.

In the 'Walla' site it is revealed that that towards the current campaign too it was made clear in Egged, that they do not intend to change the policy, and inhabitants of Jerusalem will make do with slogans and faceless psters.

MK Michael Ben Ari's people responded positively to the decision: "Contrary to Yair Lapid, Ben Ari bases his election campaign on messages and not on images. Therefore, we are confident we will get tens of thousands of votes from the Right who want the deeds in the Knesset and not talk. "

Meretz however sharply attacked the decision: "Soon Egged will require its passengers to wear a shtreimel or tichel, Egged is a public company and maybe one should ban it altogether from advertising on buses if it uses a public concession to promote dark religious coercion," remarks the party's chairwoman, Dr. Zahava Galon.

MK Nitzan Horowitz commented: "This is another bizarre decision of Egged, which time after time gets under pressure by Haredi extremists in Jerusalem. After succumbing to the "humiliation lines", it agreed to throw the women to the back of the bus, and hid them from billboards, now all people are improper to be seen - even politicians. Once again it is proven that one submission of this kind invites the next. The blind eye of the Ministry of Transportation is allowing this fiasco. "

Egged said in response to Walla: "A joint decision was reached by Egged and the Can'an Bitnua company – the ad's franchise, to remove the images of women in ads. As a result of the fact that there was a petition to the High Court on the exclusion of women, the legal advisers of the two companies advised to remove the faces generally in ad's in the city. This is the company's right, this is a commercial decision and politicians are no exception in this matter. "
ads slogans Egged Gal Meretz

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