Overtakes Hamodia: 'Hamevasser" in digital version

Hareidi surfers will get the first version of Hamevasser in its digital format, as of last night (Sunday-Monday), as reported by Ace site. The paper's pages will be sent in PDF format to email addresses in the hareidi sector.

The competition in the daily hareidi print is close, when three papers lead the market – Yated Neeman, Hamodia and Hamevasser. According to factors in the hareidi market, this is an interesting move in which one of the papers is making use of unprinted media.

In Hamevasser they decided to send a digital version to the data base of email addresses which the paper holds, each day at dawn. One must mention that because of the heavy weight of the PDF files, the paper purchased a software which compresses them and enables sending the digital version.

According to the "Ace" site, there are those who raise their eyebrows in the hareidi media market regarding the move – sending a digital version for free, but there are assumptions which claim that the paper will be sent without its supplements and therefore the harm to the print will be smaller, and will even promote the print itself by means of the digital version.

Factors in the hareidi publication market tell that the advertisements in the digital format will be different than those in print, and therefore the paper will form an additional publication platform.

'בחדרי' גם ברשתות החברתיות - הצטרפו!