TGI survey: a dramatic decrease in exposure percentages of all Haredi press
Dailies are losing between 5% to 10% • Merkaz Inyanim the only one which recorded increase - clinging to Line Press • Table top ratings: Tuesday's Yated • Shaa Tovah deleted • Radio Kol Chai recorded increase, but still lags behind Kol Berama • what happens with Hamodia, Bakehila, Hamevaser and Yom Leyom? • And why is Hapeles not counted? • All the details
- Nachman Gur, B'Chadrei Charedim
- ל' אב התשע"ג
פלאש 90
TGI survey published semi-annually and examines the media exposure data in the Haredi sector, pointing to a bad fall of all Haredi press.
The survey compares a period of a year - from July 2012 to June 2013, compared to the previous test - the whole of 2012.
According to the survey: Yated Ne'eman daily dropped from 41% exposure to 36.8%, a decline of about 10%. Hamodia dipped more than about 8%, from -20.3% to -18.6% exposure. Hamevaser absorbed the slight decline of about 5%, and it drops from -12.9% to -12.3% exposures.
Yated Ne'eman on Tuesday and Mishpacha on Monday (surveyed only last year): Yated is exposed to -54.6%, while Mishpacha receives -35.4% exposures.
In the weekend department Hamodia lost 11.5% exposure, and dropped from 20% to -17.7%, Yated Ne'eman has lost more than 20% and is falling from -23.6% to 18.7% only. Mishpacha loses a solid percentage of 7% and it goes down from -24.2% to -22.4% exposure, Bakehila with a decrease from 9.9% to 7.3% only - a loss of more than a quarter of the readers.
Hamevaser also loses a huge chunk during the weekend and down from 10.9% to 7.8%. Shaa Tovah readers deletes a third of readers from 3.7% to 2.3%. While Yom Leyom is also loses a fifth of readers from 7.9% to 6.3%.
In the local network department: Merkaz Inyanim is the only newspaper that records an increase in exposure - from -22.9% to 24.2%, compared with a network of religious journalism coming down from -27.4 to -25.1%.
The gap in the radio department continues to decline: Whilst Kol Chai grows from -20.5% to -22.3%, Kol Berama loses one percent, and is down from 27% to 26% exposure.
And what about Hapeles? The survey notes a remark: "Please note that the newspaper Hapeles was added to the questionnaire / field work in January - June 2013 only when the rest of the media surveyed during the year. Exposure data presented in the table above are annual data only therefore exposure data of the newspaper Hapeles will be published in the next wave of the full year period (January-December 2013)".
The survey compares a period of a year - from July 2012 to June 2013, compared to the previous test - the whole of 2012.
According to the survey: Yated Ne'eman daily dropped from 41% exposure to 36.8%, a decline of about 10%. Hamodia dipped more than about 8%, from -20.3% to -18.6% exposure. Hamevaser absorbed the slight decline of about 5%, and it drops from -12.9% to -12.3% exposures.
Yated Ne'eman on Tuesday and Mishpacha on Monday (surveyed only last year): Yated is exposed to -54.6%, while Mishpacha receives -35.4% exposures.
In the weekend department Hamodia lost 11.5% exposure, and dropped from 20% to -17.7%, Yated Ne'eman has lost more than 20% and is falling from -23.6% to 18.7% only. Mishpacha loses a solid percentage of 7% and it goes down from -24.2% to -22.4% exposure, Bakehila with a decrease from 9.9% to 7.3% only - a loss of more than a quarter of the readers.
Hamevaser also loses a huge chunk during the weekend and down from 10.9% to 7.8%. Shaa Tovah readers deletes a third of readers from 3.7% to 2.3%. While Yom Leyom is also loses a fifth of readers from 7.9% to 6.3%.
In the local network department: Merkaz Inyanim is the only newspaper that records an increase in exposure - from -22.9% to 24.2%, compared with a network of religious journalism coming down from -27.4 to -25.1%.
The gap in the radio department continues to decline: Whilst Kol Chai grows from -20.5% to -22.3%, Kol Berama loses one percent, and is down from 27% to 26% exposure.
And what about Hapeles? The survey notes a remark: "Please note that the newspaper Hapeles was added to the questionnaire / field work in January - June 2013 only when the rest of the media surveyed during the year. Exposure data presented in the table above are annual data only therefore exposure data of the newspaper Hapeles will be published in the next wave of the full year period (January-December 2013)".
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